And we’re back on the subject. TODAY, Marimekko’s CEO Mika Ihamuotila made comments regarding the plagiarism scandal. He said in his Twitter in Finnish that “Finns’ ability to distinguish between right and wrong is weak. Why is it so hard for so many to see that Marimekko was the one being betrayed?“.
Um. Thanks for the insult. We DID see that you were betrayed too. But it was your choice to: A. First try to ignore audience then, B. organize Q&A on FB where you didn’t answer any questions, C. then completely clam up and icing on the cake… D. keep Isola on your payroll. Not only that, it’s quite clear that you wouldn’t have done anything if Helsingin Sanomat hadn’t broken out the news. There’s no point of hiding behind “we should be able to trust our designer”. Yes you should but you can’t. Your first responsibilities are the brand, the shareholders and the people who work directly under the brand.
He then continued on Twitter in English: “We were betrayed, the Ukranians were betrayed. I hope we can create something really beautiful together: exhibitions, products, friendship.“
I’d say, quite the difference in the tone. FYI, Finland is still your main market so maybe insulting isn’t the best way to go. Plus, you still have quite a few answers to give. Isola’s destiny at the company (by reading comments on various news outlets suggests that I’m not the only one who suspects Isola is holding her mother’s work as leverage). Gingko, is it or isn’t it? And finally, how are you going to use all this to better your company?
Thrifty Finn- Reaching new levels of skepticism.
P.S. Yesterday it was announced that Mika Ihamuotila will join the board of Rovio game company. Maybe we’ll soon see Unikko Birds. Or rather not. Because Kristina Isola would earn royalties from it.
P.P.S. There is a rumour that Marimekko’s lawyers are trying to find a way to get rid of Isola but I’m not holding my breath for that to happen.
P.P.P.S. I found another problem. Most of the Marimekko-news has been classified either style or culture news. Another FYI, this is very much business news. Fashion and design IS business. Just ask Erling Persson and Ingvar Kamprad.
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